The A.D. That Writes: September 2007

The Elements of Style

The Creative Circus (Hey that's where I go!!)

Body: It's safe to presume no one will run up to you and say, "You are my favorite art director," though your work could impact their lives from day to day. Insightful, memorable and entertaining ads are what The Creative Circus is about. In two years the ads you make will be your ticket out of the big top and into the big time. You'll have confidence knowing your work is entertaining millions. Though only a select few will want your autograph.
Tag: It's the work that gets noticed

Body: Even if there was, you probably wouldn’t get to be in it. In advertising the work is the star, and that's what we care about. At The Creative Circus we want you to have the best book possible by graduation. In two years your work will be in the spotlight, and you'll be somewhere off camera trying not to fall out of one of the director’s chairs.
Tag: It's the work that gets noticed

Body: You probably won't have a legion of followers, but a successful career in advertising will put your work in front of an enormous audience. While they may not be able to pick your face out of a lineup, after two years at The Creative Circus you'll be making ads they'll never forget. Our job is to push you to your creative limits and make you an advertising superstar. Even though that means the only time you’ll get stopped on the street is for the time.
Tag: It's the work that gets noticed

Dove Ice Cream

Betty Crocker: Warm Delights

Betty Crocker Warm Delights are microwavable. We targeted men, now they don't need women for dessert.
Tagline: The Warmth of a Woman Without The Woman